Polished Horse Ad

I am pretty sure in the 1970's, hamburger aficionado's who only had a deep, traditional love of the beef were upset that a burger joint could stoop so low as to have a floppy-shoed, red-haired mascot sell burgers.


The mascot and ad campaign that the deep, traditional horse racing fans love to hate is back, too. This time with a nicely polished ad to start the madness.




1 comment:

That Blog Guy said...

You mean it is not a traditional commercial which doesn't get noticed by the younger generation?

I don't know if the infield crowd adds that much (relative) to the wagering handle, but at least it gets them in where they get exposed to racing. Plus, having people see a full infield adds to the perception the sport is popular.

Similar

Carryovers Provide Big Reach and an Immediate Return

Sinking marketing money directly into the horseplayer by seeding pools is effective, in both theory and practice In Ontario and elsewher...

Popular