Derby Top Ten Web Markets

I saw the link on Paulick and 360 to the top ten TV markets (Louisville was number one of course) for the Derby, but since we are proponents of new marketing here, let's check the wacky interweb.

For May, here are the top ten markets in terms of standardized search queries for "Kentucky Derby" on google.

1. Louisville, KY, USA
2. Cincinnati, OH, USA
3. Albany, NY, USA
4. Cleveland, OH, USA
5. Indianapolis, IN, USA
6. Rochester, NY, USA
7. Pittsburgh, PA, USA *
8. Columbus, OH, USA
9. St Louis, MO, USA
10. Denver, CO, USA
* Valerie sheds some light

In Canada? The city of Waterloo has plenty of racing fans in terms of searches.

1. Waterloo, Canada
2. Kingston, Canada
3. Burlington, Canada
4. Hamilton, Canada
5. Mississauga, Canada
6. Ottawa, Canada
7. Halifax, Canada
8. Toronto, Canada
9. Vancouver, Canada
10. Calgary, Canada


greg reinhart said...

Yay Pittsburgh!

Vincetastic said...

This is a really great top ten list, thanks for posting it Pullthepocket, I wouldn't even now where to look for this kind of information. It was interesting to see a ll the different city's no surprise the Kentucky would be #1. Anyone can post their own list to our site The coolest feature is you can let other people vote on the rankings of your list.

Mark Ripple said...

This is fantastic info---thank you for posting it and especially for including Canada!

Mark Ripple
Handicapping the Wall Street Way

Cangamble said...

Waterloo is probably full of Betfair players. They are computer savvy over there, no way are they paying 21% track takeouts.


Carryovers Provide Big Reach and an Immediate Return

Sinking marketing money directly into the horseplayer by seeding pools is effective, in both theory and practice In Ontario and elsewher...