As we spoke about below (Marketing what you are, not what you are not), I am a big believer in using marketing to target gamblers. One group I would like to see us aggressively go after are poker players. They like 'games' and if they were not paying poker they would be sports betting, or playing backgammon for cash like in the basements of New York City.
Craig at Trackmaster gives us a look at some of the similarities of the game in his last post: "Hold’em Your Horses: Using Poker Concepts at the Track"
Most Trafficked, Last 12 Months
-
Welcome to the 8th edition of the Monday Super Spectacular Blog! It was Preakness week and frankly instead of a horse racing pool, next yea... -
I continue to be fascinated with both the press and general football fan reaction to the Bill Belichick 4th down decision in Sunday's ga...
-
Last week's inaugural Super Spectacular Monday Blog got a lot of hits, and not just from Russian bots (although cпасибо to all Russian r... -
On the Harness Edge this morning, I see that there is a story up about the BCSA offering their members up for driver and trainer interviews ...
-
We'll all remember Memorial Day '24 because of the Met Mile as the day Ray Cotolo dressed up like a hot dog. Hope @RayCotolo au... -
Welcome to the Super Spectacular Blog Vol 5 . Thanks for reading and sharing this disorganized barrage of thoughts and links each week. Ti... -
As most of you have heard, Charles Simon passed away yesterday at age 57 . Although a lot of you knew Chuck better than I, I still felt a s...
-
Last night's Uncle Bill twitter spaces, where TVG's Fanduel's Mike Joyce joined some raucous horseplayers was, well, kind of in...
10 comments:
This was my big push for the NTRA Marketing Summit; I still have an entire presentation on it. Can't imagine much has been done, of course...
Race 15 Meadows
# 6 Hes done it All
across the Board
Do you have that on your site? I did not notice it in the report, although maybe I missed it.
Thanks for the Trackmaster link, he offers some really good advice we should all take heed.
I have been enjoying the back and forth on the marketing play.
I still have my version of it, but it was edited out of the final version presented at the conference. I should probably PDF it and put it up somewhere.
I think we should be marketing to the big gamblers as well as the casual fan. That being said, the scale for each demographic should be appropriate for the benefit it brings to the sport.
Correlate the major poker tatic of bluffing to horse racing.
RG
Correlate the major poker tatic of bluffing to horse racing.
Betting $1000 at a B track on a horse to show that you actually want to bet, and then cancelling $980 of the bet at post time?
:)
Ok, I cant think of one. Maybe someone can.
I didn't think it fit with the article so I didn't put it in, but there is an example I thought of. When a successful claiming trainer drops a horse down in claiming price and adds front wraps to throw off others from claiming the horse, but in reality is just tying to steal a purse with an easy victory. I would call that a form of bluffing.
Unfortunately, having people cancel bets at the last minute and dropping a horse's claiming price and adding front wraps is the type of stuff which gives racing a bad name. That type of 'manipulation' causes integrity problems which draws people away from racing, not towards it.
Post a Comment